Augmented reality without apps

Did you know that it is possible to have augmented reality directly on your website, without having to install applications to access 3D content? Try it on your smartphone:

On PC / desktop a 3D model is displayed that can be viewed from multiple angles, and on smartphone you can see the product in augmented reality, either full size or to scale. It is also possible to activate the augmented reality experience through a QR code.